by Mark Escobanez | Jun 28, 2026 | Marketing Insights
A few months in, you’re starting to think your digital marketing is not working. You’re paying for SEO or content, and you still can’t answer the one question in the back of your mind: is this actually working? That uncertainty, not a bad agency or...
by Mark Escobanez | Jun 4, 2026 | Marketing Insights
You signed a contract. Money started going out. Reports started coming in. Everything looked fine. Here is what you should have asked before any of that happened. Is any of this actually making you money? Not impressions. Not sessions. Not ‘reach’. Money....
by Mark Escobanez | May 27, 2026 | Marketing Insights
You don’t need to reach everyone. Most small businesses don’t fail at marketing because of poor effort. They fail because they’re trying to talk to everyone at once. It’s an understandable trap. The thinking goes, the wider you cast the net,...
by Mark Escobanez | May 18, 2026 | Marketing Insights
Marketing in the Attention Economy Every day, your potential customers scroll past thousands of marketing messages before breakfast. Social media feeds, email inboxes, search results, podcast ads, streaming pre-rolls all of it competing for one finite resource:...
by Mark Escobanez | Apr 15, 2026 | Marketing Insights
SEO, GEO, AEO: What’s the Difference and Why Should SMEs Care? Search has changed more in the last two years than in the previous ten. Most SMEs are still playing by the old rules. Here’s a quick breakdown of what actually matters now and how the three...
by Bernadette Rivera | Apr 1, 2026 | Marketing Insights
The Question Has Changed Most SMEs still ask: “How do we rank higher on Google?” The businesses pulling ahead are asking something different: “How do we become the answer?” That shift is what Answer Engine Optimisation (AEO) is about. Search...
