Case Study
Frankston Business Collective
31,673
increase in reach
1014.60%
213.20%
About Frankston Business Collective
The Frankston Business Collective (FBC) is a thriving network of business professionals and entrepreneurs dedicated to fostering collaboration, growth, and innovation within the Frankston region. FBC offers a platform for local businesses to connect, share insights, and access resources that drive success.
Features and Offerings
- Networking Events: Regular meetups and seminars designed to connect Frankston Business Owners with peers and industry leaders.
- Workshops and Education: Sessions focused on professional development and business growth strategies.
- Member Directory: An online portal showcasing member businesses to enhance visibility and collaboration opportunities.
- Community Engagement: Initiatives to support local businesses through targeted marketing campaigns and events.
Impact
Frankston Business Collective has achieved significant milestones in member engagement, event participation, and online presence. These accomplishments reflect FBC’s commitment to empowering local businesses and enhancing the region’s economic vitality.
Conclusion
By integrating data-driven strategies for the first 90 days across social media, event management, and website performance, we significantly amplified FBC’s visibility, member engagement, and event participation. These efforts not only strengthened FBC’s online presence but also reinforced its position as the cornerstone of business networking in Frankston.
Solutions Implemented
To address FBC’s goals for greater visibility, engagement, and community impact, we developed a multi-faceted digital strategy that included for the first 90 days:
Enhanced Social Media Campaigns:
- Focused ad campaigns, such as the Health & Wellbeing Summit and Networking Event Post-Event promotions, resulted in CTR rates of 4.97% and 4.29%, showcasing effective targeting.
- Organic reach increased by 159.4%, indicating stronger engagement with the audience without relying solely on paid efforts.
- Video content introduction led to a 1,121.4% increase in minutes viewed, fostering longer audience engagement.
Event Marketing Optimization:
- Leveraged Eventbrite for seamless ticketing and traffic management, leading to a 570% surge in direct traffic and a 421% increase in page visits during the campaign period.
- Boosted ticket sales with a 23.4% increase in orders and 14.2% more tickets sold compared to prior periods.
Website Performance Enhancements:
- Targeted improvements in SEO and user experience contributed to a 244.2% rise in new users through direct traffic and 658.7% growth from Organic Social channels.
- Specific page highlights include an 87.44% increase in Membership Page views and a 50.77% rise in Events Page views, showing increased interest in FBC offerings.
- The newly launched Business Excellence Gala Page garnered 1,339 views in its initial run, demonstrating strong user interest.
Community Outreach:
- Promoted events and member benefits, such as the Women in Business August and Education Sessions, which resonated well with the audience and highlighted the value of professional development within the network.
Analytics and Performance
- Social Media Metrics for the first 90 days:
- Reach: 31,673 views driven by ads and a 1,014.6% increase from non-followers, attracting a broader audience.
- Engagement: Content interactions rose by 213.2%, with a 977.4% increase in 3-second views.
- Website Metrics for the first 90 days:
- Page Views: Up by 84.7%, reaching 17K views.
- User Engagement: Grew by 81.9%, reflecting greater interaction with FBC’s content.
- Homepage Visits: Increased by 62.96%, with 107.46% more active users.
- Eventbrite Performance for the first 90 days:
- Direct Traffic: Increased by 570%, contributing 92% of total traffic.
- Orders: Up by 23.4%, with a corresponding 14.2% rise in ticket sales.
