Extreme Marketing
Frequently Asked Questions
What makes your agency different from the rest?
We combine strong technical foundations with modern search practice. That means we build for traditional SEO and AEO/GEO from day one, not as an afterthought. We’re one of the few Melbourne agencies actively optimising client sites for AI search engines like ChatGPT and Perplexity. We’re also part of Extreme Networks, so you get IT-grade technical support alongside marketing expertise.
What’s the difference between you and a freelancer?
Freelancers are great for one-off projects. But if you’re a small or growing business that needs consistent marketing results, you’ll likely need more than just task support.
That’s where we come in. We’re not just a digital marketing agency, we act as a dedicated extension of your team who helps you build a real strategy, stay accountable, and actually see results.
In addition to expert digital marketing solutions, we offer end-to-end support through our parent company, Extreme Networks including website hosting, domain management, and IT support services.
What is digital marketing?
Digital marketing uses online platforms like Google, social media, and email to help your business get found, connect with the right audience, and keep customers coming back.
What digital marketing services do you offer?
Our Melbourne digital marketing services include:
- SEO (Search Engine Optimisation)
- Social Media Marketing
- Content Marketing
- Web Design & Development
- Email Marketing
- Marketing Strategy & Consulting
Do you build custom websites or use templates?
Yes, but we go beyond templates. We design custom websites that act as digital homes for your brand, optimised for SEO, speed, and user experience.
What if I already have a website?
No problem. We can audit, optimise, and refresh your website with better UX, speed, mobile responsiveness, and SEO improvements to help it rank higher.
Can I update my own website after it’s built?
Yes. We build user friendly websites with simple dashboards so you can update content yourself or we can handle maintenance for you.
What is SEO and how does it help my business?
SEO (Search Engine Optimisation) is the practice of making your website easy for search engines to understand and rank. When done well, it means your business shows up when customers search for what you offer.
In 2026, SEO has expanded to include AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), which is how we help you appear in AI-powered results from ChatGPT, Perplexity, and Google AI Overviews. All three work together to make sure customers find you no matter how they search.
Is SEO included in your web development?
Yes. Every website we build includes on-page SEO, technical SEO, and AEO/GEO foundations (schema, FAQ structure, answer-ready content) as standard. You’re not paying extra to be found on Google or in AI search; it’s part of every build.
Can I really appear in ChatGPT or Perplexity answers?
Yes. AI engines pull from websites they consider trustworthy and well-structured. When your site has clear service pages, schema markup, FAQ content, and answer-focused copy, you become a source AI can confidently cite.
We can’t guarantee specific AI citations (no one honestly can, the algorithms change constantly), but we can make sure your site meets the standards AI engines look for.
How do you track AI search visibility?
AI engines don’t offer standard tracking like Google Search Console. So each month, we manually test a set of prompts relevant to your business across ChatGPT, Perplexity, and Google AI Overviews, then screenshot and report on how you’re appearing. As dedicated AI visibility tools mature, we’ll fold those into our reporting too.
Can you guarantee that I’ll rank #1 on Google?
No ethical agency can guarantee #1 rankings. What we can promise is proven SEO strategies, continuous optimisation, and real long-term results.
How long does SEO take to deliver results?
SEO is a long-term digital marketing strategy. Most Melbourne businesses see improvements within 3–6 months, depending on competition, website health, and goals.
How do you optimise for AI-powered search engines?
We build every website with AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) foundations from day one. That means proper schema markup, FAQ-structured content, clear service and product information, credentials and trust signals, and answer-ready copy that both Google and AI engines can understand and cite.
Our ongoing SEO+ Marketing plans also include monthly AI visibility checks across ChatGPT, Perplexity, and Google AI Overviews, so you know exactly when and how your business is being recommended by AI.
How do you report on marketing performance?
You’ll receive clear monthly reports showing key metrics: website traffic, leads, conversions, cost per lead, and actionable recommendations as your business and market change.
How do I get started with your agency?
It starts with a free consultation. Share your story with us and we’ll show you how to grow with SEO, AI-driven strategies, and digital marketing in Melbourne.
How much does it cost to work with you?
Our pricing for Website Development and SEO is flexible and designed to fit a range of business sizes, needs and budgets.
If you’re looking for ongoing support, our monthly SEO & digital marketing plans are very cost effective
- A dedicated marketer working with you directly
- Ongoing technical SEO, on-page SEO, and off-page SEO improvements
- Social media marketing, with ad budget included
- Email marketing management
- Custom-designed presentations, brochures, and marketing materials
- Monthly reporting and strategy reviews
Do you have a contract for your monthly marketing packages?
No long-term contract required.
We operate on a month-to-month basis so you can scale up, adjust, pause as your business needs change. We believe in earning your trust through measured results not through lock in agreements.
Do you offer website hosting and website domain services?
Yes, we do, through our parent company Extreme Networks, we provide reliable website hosting and domain registration. That means you do not need to juggle multiple providers, and we can simplify and support your presence online.
Can you build a software or an app?
Yes, we can, through Extreme Networks we offer custom software and app development tailored to your needs. We can help you bring your ideas to life through reliable technology.
What is AEO and GEO?
AEO stands for Answer Engine Optimisation. GEO stands for Generative Engine Optimisation. Both refer to structuring your website so AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and recommend your business when users ask questions.
Traditional SEO focuses on ranking in Google’s blue links. AEO/GEO focuses on being the source AI cites when it generates an answer. Both matter in 2026, and we build for both.
Does AI search actually matter for my business?
Yes, and more every month. Google AI Overviews already appear on most search results in Australia. ChatGPT, Perplexity, and Copilot are used by millions of Australians for local recommendations, comparisons, and how-to questions.
If your business isn’t structured for AI to understand, your competitors who are will get recommended instead. It’s not replacing Google, but it’s now sitting alongside it, and ignoring it means missing customers.