Case Study
Beach 162
42.31%
$1.1M
21,000
Beach162 Boosts Website Traffic by 42.31% with Strategic SEO and Website Redesign
Beach162.com.au fondly referred to by locals as “the old nursery” is a much-loved restaurant in Frankston. Set in a picturesque coastal location, the venue has long been regarded as a hidden gem offering a relaxed and memorable dining experience.
This case study explores how Beach162 transformed its digital presence, moving from an outdated website to a modern, search optimised platform that positioned the restaurant as a go-to dining destination on the Mornington Peninsula.
The Challenges with Beach162’s Old Website
Beach162’s first website was functional but failed to capture the restaurant’s true personality. Instead of drawing diners in, the outdated design and poor usability discouraged visitors from engaging further.
Three main issues were identified:
- A dated design that didn’t reflect the coastal atmosphere or brand identity
- Limited website traffic, averaging only 26,000 visits per year
- A lack of strong online visibility in search engines
These factors combined to hold back the restaurant’s ability to attract new patrons and communicate its unique coastal appeal.
Goals and Strategic Approach
The primary objective was clear: modernise the website, boost organic traffic, and strengthen the brand’s online presence to fuel growth.
To achieve this, our team implemented a three-part strategy:
- Website Redesign: A clean, modern, and mobile responsive design featuring high-quality imagery and intuitive navigation to improve user experience.
- Search Engine Optimization (SEO): Comprehensive keyword research, on page SEO, and technical improvements to increase visibility in Google search results.
- Brand Alignment: Updating content and visuals to reflect the restaurant’s relaxed coastal dining experience, creating a consistent brand identity across digital touchpoints.
The Results: More Traffic, Stronger Brand Presence
The transformation was immediate and measurable. Following the launch of the redesigned website and the SEO campaign:
- Annual website traffic rose from 26,000 visits to 36,000–37,000 visits a 42.31% increase
- The new design elevated Beach162’s digital image and aligned perfectly with its coastal dining vibe
- Improved visibility and user engagement helped the restaurant reach more diners and expand its local reputation