Case Study
Limor’s Takeaway
$633,607.50
direct orders
$82,000
savings from third-party fees
150%
increase in website visits from 600 to 1500
How Limor’s Takeaway Rebuilt and Saved $82,000 in Profit
Limor’s Takeaway began as a 200-seat Middle Eastern restaurant in 2012, serving authentic flavours to a loyal community. But after a devastating fire forced the closure of their dine-in operations, the business had to start again from scratch.Determined to rebuild, the owners pivoted towards the growing takeaway market. They wanted to reconnect with their loyal diners while attracting new local customers. The challenge was clear: they needed more than great food; they needed a smart restaurant digital marketing strategy to compete online.The Challenge
Limor’s faced three major roadblocks:
- No Online Ordering System – They relied on phone bookings, with no digital ordering process, which limited efficiency during peak hours.
- Too Many Platform Choices – The team struggled to choose between third-party apps and marketing platforms, unsure of what would truly work.
- Limited Visibility Online – With little presence on Google or local directories, they were missing out on customers searching for restaurants nearby.
The Extreme Marketing Strategy
To overcome these barriers, Limor’s partnered with Extreme Marketing, we are a digital marketing agency in Melbourne specialising in helping restaurants grow. Together, we built a plan that focused on commission-free sales and restaurant SEO services:
- A High-Performing Website: A brand-new site was developed with a clear menu, contact info, and a built-in online ordering system that made placing orders simple and fast.
- SEO & Local Search Optimisation: Using local SEO Melbourne strategies, the website was optimised to ensure Limor’s appeared in Google search results, helping customers nearby find them first.
- Own the Customer Relationship: By cutting out third-party apps, Limor’s kept direct access to their customers, boosting loyalty and repeat sales.
The Results
The transformation was clear and measurable:
- $633,607.50 in Direct Orders – Customers ordered directly through Limor’s own channels, maximising revenue.
- $82,000+ Saved in Fees – Avoiding third-party delivery commissions kept profits in the business.
- Website Traffic Growth: From 600 to 1,500 monthly visits — a 150% increase — driven by targeted restaurant SEO services and local search improvements.
Conclusion
Limor’s Takeaway is proof that with the right restaurant digital marketing strategy, even the toughest setbacks can be turned into growth. By investing in a professional website, digital marketing agency support, and local SEO Melbourne expertise, Limor’s reclaimed its place in the community and rebuilt it stronger than ever.
We believe restaurants shouldn’t have to give away their profits to delivery platforms. Instead, we help them grow with digital marketing strategies tailored to the restaurant industry.
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