Case Study
Holy Basil Thai
500 +
$11,000
$835,000
How Holy Basil Thai Drove $30,000 in Sales
and Saved $120K in Fees
In Croydon, Victoria, Holy Basil Thai has long been a local favourite. Owners Duncan and Julia built their reputation on fresh, sustainably sourced seafood, innovative, vegan, vegetarian and a modern approach to Thai cooking. Their warm service and welcoming dining room made the restaurant a true community hub.
The Challenge: Lockdowns Threatened Everything
The Strategy: Going Direct and Cutting Out Middlemen
To protect their business and pivot quickly, Holy Basil Thai worked with Extreme Marketing, we are Melbourne-based digital marketing agency specialising in restaurant growth strategies, to develop a commission-free approach to increasing revenue and customer loyalty. Our tailored restaurant marketing plan focused on:
- Promoting Direct Ordering – Encouraging customers to place orders directly through the restaurant’s own channels, rather than relying on high-commission third-party delivery apps.
The Results: From Survival to Growth
- In the first month alone, Holy Basil Thai received 500+ direct orders, worth over $30,000 in sales.
- With an average order value above $70, each delivery was sustainable and profitable.
- Avoiding third-party platforms saved $11,000 in fees in just four weeks.
- Over time, direct online orders generated more than $835,000 in revenue, keeping money in the business rather than lost to commissions.
- Had they relied on external apps, they would have lost $120,000 in fees.
The Takeaway
Holy Basil Thai turned a crisis into an opportunity by taking control of their ordering and customer relationships. Instead of depending on outside platforms, Duncan and Julia built a stronger, more resilient business that continues to thrive.
Your restaurant could do the same
With the right marketing strategy and tools, you can reduce costs, increase direct revenue, and future-proof your business.
Your restaurant deserves more orders. Let’s chat