AI/GEO SEARCH VISIBLITY
Ask ChatGPT for the best electrician in Melbourne and you get three names. The customer rings one of them. If you weren’t named, you lost the job and never saw it happen.
Extreme Marketing does AI SEO for Melbourne businesses. We find out what AI tools currently say about you, fix what’s stopping them from naming you, and track the traffic and leads that follow.
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Get visible in the AI tools your customers use
ChatGPT- Gemini
- Perplexity
- Microsoft Copilot
- Google AI Overviews
ChatGPT
Gemini
Perplexity
Microsoft Copilot
Google AI OverviewsAI SEO explained
What Is AI SEO?
Be found. Be understood. Be recommended.
AI SEO is the work of getting your business found, understood and named by AI search tools like ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Overviews. It’s also called generative engine optimisation (GEO) or answer engine optimisation (AEO). The three terms mean roughly the same thing.
It works alongside regular SEO. It doesn’t replace it. Here’s how they differ.
| Regular SEO | Local SEO | AI SEO | |
|---|---|---|---|
| Goal | Rank pages in search results | Show in the map pack for nearby searches | Be named or cited inside an AI answer |
| Where you appear | Blue links | Google Maps and map pack | ChatGPT, Gemini, Perplexity, AI Overviews |
| Main signals | Content, links, technical health | Google Business Profile, reviews, citations | Clear answers, consistent facts, trusted mentions, crawler access |
| How you measure it | Rankings, clicks | Calls, direction requests | Mentions, citations, AI referral visits, leads |
Most businesses need all three. Local SEO and AI SEO share a lot of groundwork, so we often run them together. See our Local SEO service.
What AI Uses to Decide Who to Name?
Nobody outside the AI companies knows the full picture, and anyone who claims to is guessing. What we can see in practice comes down to four things.
Can the tool read your site?
AI search tools use crawlers to fetch pages. OpenAI runs separate crawlers for training and for ChatGPT Search, and blocking the training one without allowing the search one still removes you from ChatGPT Search. Plenty of sites block these bots by accident through security settings.
Source: Pixis
Does your site state plain facts?
Who you are, what you do, where you work and what it costs. Vague pages give AI nothing to quote.
Do other sites say the same about you?
Directories, review sites, industry publications and “best of” lists all shape the answer. A business mentioned in five trusted places beats a business that only talks about itself.
Is the information consistent?
If your website, Google Business Profile and directory listings disagree, AI tools get less sure and name someone else.
Our process
What We Do in the First 90 Days?
A practical, no-nonsense approach to improve your AI visibility and turn it into real traffic and leads. Here’s what happens, week by week.
Weeks 1–2
1. Baseline
We write 25 to 50 prompts your customers would actually ask, run each one across ChatGPT, Gemini, Perplexity and Google AI Overviews, and record who gets named and which sources get cited. You get a plain report with your starting score.
Weeks 2–4
2. Access and accuracy
We check robots.txt and your security settings so the right AI crawlers can reach you. We fix inconsistent business details across your site, Google Business Profile and directories. We set up GA4 so AI referral traffic shows as its own source.
Weeks 4–8
3. Content and markup
We rewrite your key service pages to lead with a clear answer, add FAQ sections built from real customer questions and People Also Ask data, and add structured data (Organisation, LocalBusiness, Service, FAQ).
Weeks 8–12
4. Mentions
We go after the third-party sources AI tools already cite in your industry: directories, industry sites, local publications, review platforms and relevant “best of” lists.
Then monthly
We re-run the prompts, report the change and adjust. Answers shift between runs, so each prompt runs several times and we report the pattern, not a single lucky result.
Find out where you stand
See If AI Is Recommending You or Your Competitor
We’ll check what ChatGPT, Gemini and Google say about your business today and give you a short, plain-language report.
- No obligation
- Takes 2 minutes
- Get clear next steps
More local customers
Be visible when people ask AI for recommendations in your area.
More enquiries and bookings
Turn AI visibility into real traffic, calls and revenue.
Stay ahead of competitors
Own your space before they do.
A future-proof strategy
Be ready for the next wave of search.
How We Measure AI Visibility?
AI visibility is harder to measure than a Google ranking, and we say so upfront. Here’s what we track:
Prompt panel score
How many of your test prompts name you, out of the total.
Citation share
How often your pages are cited as a source, and how often competitors are.
AI referral traffic
Visits from ChatGPT, Perplexity, Gemini and Copilot, tracked in GA4.
Leads
Form submissions and calls that came from those visits.
What we can’t do is guarantee a mention. AI answers change by user, by day and by wording. We report what we can measure and tell you what we can’t.
What Does AI SEO Cost in Melbourne?
Prices vary widely because scopes vary widely. Four things drive cost.
- How many locations and services you have
- How competitive your market is
- How much content needs writing or fixing
- How much third-party outreach is involved
Who AI SEO Works For?
It helps most where customers ask AI for a recommendation before they buy or book. Here’s what that looks like by industry.
| Industry | What customers ask AI | What we fix first |
|---|---|---|
| Restaurants and hospitality | “Best brunch in Brunswick”, “restaurant for a group of 10 in Melbourne” | Menus, hours, booking links and review volume that AI can read |
| Trades and home services | “Reliable plumber near me”, “electrician in Frankston” | Service areas, reviews and local mentions |
| Health and allied health | “Physio for lower back pain in Richmond” | Accurate service pages and compliant claims (we work within AHPRA advertising rules) |
| Professional services | “Accountant for a small business in Melbourne” | Expertise signals, named authors, case studies |
We’re Melbourne-based and work with clients across Australia. See restaurants and hospitality, healthcare marketing and professional services marketing.
How to Tell if an AI SEO Agency Is the Real Thing?
The market is full of agencies that added “AI SEO” to an old SEO page. Ask any agency, including us, these six questions.
Can you show me the prompts you'd test for my business?
A real agency has a prompt list ready.
Can you show a before-and-after with citations?
Screenshots of AI answers, dated.
How do you handle the fact that AI answers change?
Good answers involve repeat testing.
Do you check that AI crawlers can reach my site?
It’s a basic step.
What will you report each month?
Look for mentions, citations, AI referral traffic and leads. Rankings alone don’t cut it.
Do you guarantee a mention in ChatGPT?
If yes, walk away. Nobody controls that.
Check Yourself in 10 Minutes
You can get a rough read on your visibility without paying anyone.
If it looks messy, that’s what the free AI Visibility Check does properly, across a wider prompt set.
- Open ChatGPT, Gemini and Perplexity.
- Ask each one five questions your customers would ask, such as “best [your service] in [your suburb]”.
- For each answer, note whether you’re named, what it says about you, who else is named and which sources it cites.
- Check your website’s robots.txt (
yourdomain.com/robots.txt) for lines blockingOAI-SearchBotorPerplexityBot. - Compare your name, address and phone number across your website, Google Business Profile and two directories.
FAQ
AI SEO Melbourne FAQs
Still weighing it up? These are the questions we get asked most.
What is AI SEO?
AI SEO is optimising your business to be found, understood and named by AI search tools like ChatGPT, Gemini, Perplexity and Google AI Overviews. It’s also called GEO or AEO.
How much does AI SEO cost in Melbourne?
Cost depends on your number of locations, how competitive your market is and how much content work is needed. The free check shows which scope fits.
What is the best AI SEO agency in Melbourne?
It depends on your industry, budget and how much reporting you want. Use the six questions above to compare any agencies you shortlist. Ask each one to show real prompts, dated screenshots and monthly reporting.
Can you do SEO with AI?
Yes, in two ways. Agencies use AI tools to speed up research and drafting, and we do too, with a person checking everything. Separately, AI SEO means optimising your business to be recommended by AI search. This page covers the second.
What's the difference between AI SEO, GEO and AEO?
Very little. Different agencies use different terms for getting a business named in AI answers. GEO is generative engine optimisation. AEO is answer engine optimisation.
Does blocking GPTBot hurt my visibility in ChatGPT?
It can, depending on your setup. GPTBot is OpenAI’s training crawler. OAI-SearchBot is the one that powers ChatGPT Search. You can block training and still allow search, but blocking both removes you from ChatGPT Search results. We check this in every audit.
How long does AI SEO take to work?
Technical and content fixes can be picked up within weeks. Building the mentions and trust that make AI tools name you more often usually takes a few months. We report progress monthly against agreed goals.
Can you guarantee my business will show up in ChatGPT?
No. AI answers vary by user and change often. We fix what makes you easier to find and easier to trust, then measure the result.
Will AI SEO replace Google SEO?
Not soon. Google’s regular results still send a lot of traffic, and AI Overviews draw on them. Build for both.
Find Out What AI Says About Your Business
Before you decide what to fix, see where you stand.